Quick picks
The best choice for each typical need.
Full comparison
Free plan limits and the cheapest paid plan. Prices rise as your list grows.
| Tool | Free plan | Cheapest paid | Best for |
|---|
💡 Price depends on contacts – plan ahead
Most tools charge by list size. A tool that is cheap at 500 contacts can be expensive at 10,000. Check the price for the list size you expect next year.
How to choose
1. Newsletter or store?
Creators like Kit and Beehiiv. Online stores do better with Klaviyo or Omnisend.
2. Check the free plan limits
Some limit contacts, others limit emails per day.
3. Automation matters
Welcome series and abandoned-cart emails earn money while you sleep.
4. Deliverability
Good tools help your emails land in the inbox, not spam.
FAQ
What is the best free email marketing tool?
Kit is free up to 10,000 subscribers, and Brevo lets you store unlimited contacts and send 300 emails per day for free.
Is Mailchimp still free?
Yes, but the free plan is small: 250 contacts and 500 sends per month.
Which email tool is best for online stores?
Klaviyo and Omnisend are built for e-commerce, with product recommendations and abandoned-cart flows.
Which email tool is cheapest?
Brevo's Starter plan begins at $9 per month, and MailerLite and AWeber start around $12–12.50.